Does Being Ethical Pay? by Trudel and Cotte

http://sloanreview.mit.edu//wsj/insight/brand/2008/05/12/

I can accept people using $ to determine level of ethical behavior they have, the sad part is, in another study (need to find the link) - people act less ethical when they know they are not being watched and when they know what they do will not be known by others.......

The bright side is - there are still many people who's base nature is morale and ethical (thank goodness)